In Depth Use Analysis
Understanding your target market, category landscape, product line, applications, and consumer behavior are key to a successful project. How do we do it? Different projects require different types of research. Competitive benchmarking, consumer & user observations, in-store observations, field research, interviews, immersions, and focus groups are all research methods that may be employed to gather information and gain insight that can reveal new opportunities for innovative break-thru products.
We gain fresh insights through comprehensive research that can greatly impact the product development process.